COMM071 Brand Communication: How to Design and Build Your Company Culture


Course Description

Values alignment is critical to authentic leadership and communication, which in turn strengthens an organization's culture. In this experiential course, you will explore the relationship between communication, culture and company brand. You will develop leadership and communications strategies for enacting your company values in a way that is both professional and in alignment with your personal values. Develop insight into how organizational culture develops through the communication of values, beliefs and assumptions.


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