DIGT048 - Digital Engagement and Content Strategy
3046739
Delivery Options
Classroom On-Campus
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Course Description
Explores social media analytics with a focus on using social media for business growth and employing social media mining techniques. Integrates sentiment analysis, network analysis, and performance measurement to extract valuable insights. Provides practical experience in using R to analyze and visualize data, helping you develop strategies to optimize efforts and drive business success.
Course Outline
In this course, you will:
- Explore the role of social media in business growth and its impact on communication.
- Learn social media mining techniques, including sentiment analysis and data visualization.
- Understand how to collect, clean, and analyze social media data to derive meaningful insights.
- Study network analysis methods to evaluate engagement and identify key influencers.
- Analyze social media performance metrics to assess campaign effectiveness.
- Use data to measure content effectiveness and optimize strategies for better outcomes.
Learner Outcomes
By the end of this course, you will be able to:
- Apply social media mining techniques to gather and analyze data.
- Perform sentiment and network analysis to assess engagement.
- Evaluate social media performance and refine strategies based on data insights.
- Utilize tools for data analysis and visualization to improve social media efforts.
- Develop data-driven strategies to enhance social media campaigns and support business goals
Applies Towards the Following Certificates
- Global Workforce Skills-Specialization in Digital Marketing Certificate : Core Courses
- Social Media and Web Analytics Micro-certificate : Core Courses
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