WINV060 Creative Problem-Solving for Innovation: Getting Everyone Out of the Box


Course Description

Business innovations and scientific discoveries often result from romantic experiences, rags to riches stories, and chance. However, business insight and scientific discovery is also a way of thinking that can be learned and practiced. If you have always understood that optimal performance demands creativity, innovations and insight, then this course is for you. Learn to access and maximize the creative tools, energy, and skills you have to generate productive and sustainable solutions.


Course Outline

  • Who is Creative?

  • Creativity Myths and Myth Busters

  • Great Stories of Creativity, Innovation and Insight

  • What is Creativity?

  • The differences between Innovation, Insight, Adaptation, Divergence, Convergence, and Creative Problem Solving

  • Barriers to Creativity: Physiological and Neurological Blocks

  • Unlocking Creative Insight: Physiological and Neurological Keyholes

  • Tools and Strategies for Sustaining and Managing Creativity and Innovation: Integrated Focus, Multi-think vs Multi-task, Visual Brainstorming, Idea Management, Remote Association, Assumption Destruction, Blue Ocean Strategy, Problem Finding


Learner Outcomes

  • The field of creative problem solving, and particularly insight problem solving

  • Improve your ability to solve problems in a more creative way.

  • Exercise your research and analytical skills on a realistic issue or problem

  • Build and develop your ‘creative’ toolbox


Applies Towards the Following Certificates

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