LEAD091 Mastering Design Thinking for Organizations


Course Description

In this course, you'll master a robust and human-centered approach to designing and implementing products, services, experiences, or processes of any size or scope.

Design Thinking provides a solution-based approach to solving problems. It's a transformative way of thinking that revolves around understanding the people for whom you're designing solutions. Informed by testing and analysis and involving customer feedback, you'll learn to iterate on and refine your solutions using the design thinking methodology.

This iterative process helps you develop a deep understanding of the people for whom you're designing solutions, challenge assumptions and biases, and redefine problems to identify alternative strategies and solutions.

Course Outline

In this course, you will:

  • Empathize with your users
  • Define your users’ needs, their problems, and your insights
  • Ideate by challenging assumptions and creating ideas for innovative solutions
  • Prototype to start creating solutions
  • Test solutions
  • Learn and analyze what’s next

Learner Outcomes

By the end of this course, you'll be able to:

  • Define and apply key concepts of the design thinking methodology
  • Apply the skills and mindsets of the human-centered design process to create products, services, business models, experiences, or processes people want and need
  • Use observation and learning from extremes to get beyond your assumptions and biases
  • Plan and conduct great customer engagement tools (such as surveys and interviews) to get deeper, more honest answers
  • Use empathy to better understand the needs and motivations of the people you’re serving
  • Experience a hands-on application of design thinking to a selected problem
  • Turn your raw learnings into shareable insights
  • Connect design thinking to your area of work
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