LEAD091 - Mastering Design Thinking for Organizations

Course Description

The invincible company. Does it exist? Can it exist? Leading organizations are rapidly recognizing the need to not only stay competitive, but to lead innovation. Innovation is the key to invincibility. Design-thinking is both a pathway and a journey to innovation. In this course, you will master a robust and human-centered approach to the design and implementation of products, services, experiences or processes of any size or scope.

Design Thinking provides a solution-based approach to solving problems, is a transformative way of thinking, and revolves around a deep interest in developing an understanding of the people for whom we’re designing solutions. Informed by testing and analysis, and involving customer feedback, you’ll learn to iterate on and refine your solutions using design thinking methodology – an iterative process which revolves around a deep interest in developing an understanding of the people for whom you’re designing solutions, challenges assumptions and biases, and redefines problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with initial understanding.

Course Outline

Topics: the six phases of Design Thinking:

• Empathize – with your users

• Define – your users’ needs, their problem, and your insights

• Ideate – by challenging assumptions and creating ideas for innovative solutions

• Prototype – to start creating solutions

• Test – solutions

• Learn and Analyze – what next?

Learner Outcomes

• Define and apply key concepts of the design thinking methodology

• Apply the skills and mindsets of the human-centered design process to create products, services, business models, experiences or processes people want and need

• Use observation and learning from extremes to get beyond your assumptions and biases

• Plan and conduct great customer engagement tools (such as surveys and interviews), so you can get to deeper, more honest answers

• Use empathy to better understand the needs and motivations of the people you’re serving

• Experience a hands-on application of design thinking to a selected problem

• Turn your raw learnings into shareable insights

• Connect design thinking to your area of work