CDEV070 Introduction to Business Fundamentals


Course Description

This course will provide you with a solid understanding of how business operates and why certain functions are needed to support you in your day-to-day tasks. Through robust class discussion and case analysis you will gain insight into basic business functions. You should be able to build relationships with managers, company administration and subsequently have an edge when applying for promotion.


Course Outline

  • The Environment of Business: Competitive forces and factors of doing business in a global economy.

  • Business Management: Management functions, skills and leadership in a business context

  • Human Resource Management: Issues relating to recruitment, hiring and training

  • Marketing: Consumer behaviour, markets and targets, market research

  • Operations Management: Overview of the factors of production and operational functions

  • Financial Management and Accounting: Types of financing, types of accounting and implications of poor financial management


Learner Outcomes

  • Define what “business” means in the context of an ever-changing economic environment

  • Articulate and explain the foundational functions of business

  • Apply critical thinking to addressing issues confronted by business

  • Assess your capability and desire to advance in business management

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