COMM038 - Business Writing
1023280
Delivery Options
Classroom On-Campus
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Course Description
Develops skills to write and edit clear, concise, and engaging content for diverse business contexts. Focuses on crafting impactful messages for emails, reports, social media, and promotional materials. Emphasizes producing content that aligns with business goals and enhances customer engagement across traditional and digital platforms.
Course Outline
In this course, you will:
- Understand the communication process and explore the factors that impact effective message delivery.
- Learn techniques to create clear, engaging, and persuasive business content tailored to your audience.
- Develop skills in the writing process, including prewriting, drafting, and revising, to enhance your business messages.
- Explore strategies for simplifying and clarifying content, improving readability and impact.
- Discover how to use visuals and design elements to make your content more engaging.
- Learn to create content for digital marketing and e-commerce that drives engagement.
Learner Outcomes
By the end of this course, you will be able to:
- Create compelling, audience-centered business content across various platforms.
- Apply effective writing techniques to improve clarity and engagement.
- Optimize your content for digital marketing and e-commerce success.
Notes
Required Textbook
Business Communication Process & Product, 10th ed.
You will receive additional information closer to your course start date.
Applies Towards the Following Certificates
- Global Workforce Skills-Specialization in Digital Marketing Certificate : Core Courses
- Social Media and Web Analytics Micro-certificate : Core Courses
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