In this micro-certificate, you will develop a strategic, customer-centric approach to digital marketing from planning to execution. Using a practical framework, you will learn to create data-driven marketing strategies, understand customer behavior, and align digital and physical touchpoints to enhance engagement. Collaboration and communication skills will also be a key focus, equipping you to work effectively with teams and stakeholders.
Program Outline
Through this micro-certificate, you will:
- Explore customer-centric thinking as a foundation for business strategy and decision-making.
- Learn to research and analyze customer behavior, market trends, and competitive landscapes.
- Develop strategic digital marketing plans that integrate online and offline engagement.
- Apply practical frameworks to create data-driven marketing strategies aligned with business goals.
- Strengthen collaboration and communication skills for working effectively with teams and stakeholders.
- Enhance digital literacy and career development skills to navigate evolving industry trends.
Learner Outcomes
By the end of this micro-certificate, you will be able to:
- Explain and apply customer-centric principles in marketing and business decisions.
- Research and analyze customer behavior, market trends, and competitor strategies.
- Design and implement integrated digital marketing strategies that drive engagement and business growth.
- Use structured frameworks to develop strategic marketing plans with measurable outcomes.
- Communicate marketing strategies effectively to key stakeholders.
- Apply interpersonal and professional skills to collaborate successfully in diverse work environments.
Who the Program is for
This micro-certificate is ideal for international students who bring professional experience and diverse backgrounds and are looking to build or expand their expertise in digital marketing strategy. It is designed for those who are new to the field as well as those with some experience seeking to enhance their skills, preparing them to succeed in the Canadian or global workplace in today’s fast-moving digital world. No prior technological background is required.
Students can take this micro-certificate on its own or as a required component of the Certificate in Global Workforce Skills – Digital Marketing Specialization.
Notes
Anticipated learner effort is 8-10 hours per week per course.