In this micro-certificate, you will learn to implement digital marketing strategies, optimize e-commerce sales, and manage online business operations. Through hands-on experience with SEO, paid search, and digital advertising, you’ll drive traffic, increase conversions, and enhance customer engagement. You will also develop the skills necessary to adapt to new technologies and evolving digital marketing trends, helping you effectively manage change and remain agile in your role.
Program Outline
Through this micro-certificate, you will:
- Explore and compare e-commerce platforms to evaluate their features and suitability for different business needs.
- Examine key components of online business operations, including inventory management, order fulfillment, and transactional systems.
- Learn how to develop and apply digital marketing strategies, including SEO, PPC, retargeting, and digital advertising, to drive traffic and conversions.
- Study customer engagement strategies to enhance user experience, build trust, and improve on-site conversions.
- Investigate how technology, ethics, and corporate governance influence decision-making in digital business environments.
- Analyze change management principles and strategies for adapting to evolving digital trends.
- Develop digital literacy and career skills to align with industry trends and leverage digital tools for professional growth.
Learner Outcomes
By the end of this micro-certificate, you will be able to:
- Assess and choose e-commerce platforms that align with business needs and objectives.
- Develop and apply digital marketing strategies to increase visibility, drive traffic, and boost conversions.
- Implement strategies to enhance customer engagement, build trust, and improve user experience across digital platforms.
- Understand how technology, ethical decision-making, project management methodologies, and corporate governance principles impact modern business operations.
- Apply change management concepts and strategies to navigate and lead digital transformation in the workplace.
- Leverage digital tools for career development, aligning personal goals with industry trends and effectively using digital tools for professional advancement.
Who the Program is for
This micro-certificate is ideal for international students who bring diverse backgrounds and professional experience from any field, looking to expand their expertise in digital sales and e-commerce optimization. Students will gain the skills needed to navigate the rapidly changing digital landscape, enhance digital literacy, and position themselves for success in the global workforce. No prior technological background is required.
Students can take this micro-certificate on its own or as a required component of the Certificate in Global Workforce Skills – Digital Marketing Specialization.
Notes
Anticipated learner effort is 8-10 hours per week per course.