In this micro-certificate, you will learn to create and optimize social media campaigns, build brand presence, and engage online communities through relevant, platform-specific content. You will develop strategies to track key metrics, analyze consumer behavior, and leverage web analytics to refine marketing efforts and drive business performance. Additionally, you will enhance your professional communication skills to effectively present insights and recommendations in a culturally diverse international business environment.
Program Outline
Through this micro-certificate, you will:
- Learn to develop and implement social media strategies, create engaging content, and manage paid campaigns to enhance brand presence and audience engagement.
- Gain an understanding of web analytics tools for tracking user behavior, measuring campaign performance, and optimizing digital strategies.
- Analyze key marketing metrics, identify trends, and apply data-driven insights to improve digital marketing effectiveness.
- Enhance professional communication skills to adapt messaging for cross-cultural business environments.
- Leverage insights from guest speakers, digital tools, and strategies to enhance career development and strengthen your job search and employability in the global workforce.
Learner Outcomes
By the end of this micro-certificate, you will be able to:
- Implement targeted social media campaigns to build brand presence and engage audiences effectively.
- Foster online communities and customer relationships across digital platforms.
- Utilize web analytics to track, measure, and optimize marketing and business performance.
- Interpret and apply key marketing metrics to refine strategies and drive business improvements.
- Adapt professional communication styles for international and cross-cultural business contexts.
- Apply your digital marketing skills strategically to support career advancement and industry needs.
Who the Program is for
This micro-certificate is designed for international students who bring professional expertise from any industry and are looking to develop their skills in social media marketing, digital content creation, and analytics. Whether you are transitioning into digital marketing or enhancing your current skills, this program will equip you with the tools to develop impactful social media campaigns, analyze performance data, and adapt to cross-cultural business environments. No prior experience in digital marketing is required, making this program suitable for individuals eager to expand their digital expertise and succeed in the global workforce.
Students can take this micro-certificate on its own or as a required component of the Certificate in Global Workforce Skills – Digital Marketing Specialization.
Notes
Anticipated learner effort is 8-10 hours per week per course.