Meet the Media: Training in Interview and Communications Skills

Knowing what to say and how to say it is key to making the best impression with the media. This interactive workshop covers what you need to know to confidently manage media interviews, get media attention and cope with crisis communications. We cover media literacy; discuss what journalists need; and prepare you to speak in emergencies, proactive and reactive situations, and for expert interviews. On-camera practice and critiques help hone your interview presence and presence of mind, even in stressful situations.

Facilitators: Alisa Gordaneer , Leanne Allen

For more information about this course please contact Professional and Continuing Studies

Topics Covered:

Media literacy
Journalists' expectations
Preparing to speak in emergencies
The art of the press release
Knowing and staying on message

Learning Outcomes:

Knowing the differences between various media formats including print, radio, tv and online, and how (and when) to connect with each
Understand newsworthiness, hooks, interview formats, deadlines and more
Understand what it means to be in the media’s shoes to put your best foot forward
Learn the difference between proactive vs. reactive responses and staying on key messages under pressure, as well as knowing what to expect in documentary/expert interviews
Practical hands-on experience on camera with experts to guide you