Global Learning & Language Centre

Global Workforce
Skills -
Digital Marketing Specialization

Back to Global Workforce Skills

Who should take Global Workforce Skills – Digital Marketing Specialization?

This program is designed for international students with an undergraduate degree and professional experience who are looking to expand their digital skills and advance their careers—whether in Canada, their home country, or internationally. It is suitable for a wide range of learners, including:

  • Career changers transitioning into marketing or related fields
  • Early- and mid-career professionals seeking career growth opportunities
  • Individuals looking to work in Canada, return home with new expertise, or explore global opportunities
  • Entrepreneurs wanting to strengthen their digital marketing strategies
  • Professionals responsible for digital marketing initiatives within their organizations
  • Individuals from diverse educational and professional backgrounds who want to develop digital marketing skills
  • Those looking to strengthen their digital expertise and enhance essential global workforce skills such as communication, adaptability, and collaboration

This program provides the knowledge, practical experience, and global competencies needed to succeed in today’s digital landscape, making it a valuable opportunity for students at various stages of their careers.

Potential Job Titles for Graduates:

Marketing & Strategy Roles:

  • Digital Marketing Specialist – Plan and execute online campaigns, leveraging SEO, paid ads, and social media.
  • Marketing Coordinator – Support marketing teams with campaign execution, content creation, and analytics.
  • Brand Strategist – Develop integrated marketing plans that align with business objectives.

E-Commerce & Sales Roles:

  • E-Commerce Manager – Optimize online stores, manage digital sales channels, and enhance customer experience.
  • Digital Sales Specialist – Drive revenue growth through online sales strategies and e-commerce platforms.
  • SEO/SEM Specialist – Optimize websites and product listings for search engines and paid search campaigns.

Social Media & Content Roles:

  • Social Media Manager – Develop and manage brand presence across platforms, engaging audiences effectively.
  • Content Marketing Specialist – Create and optimize digital content, including blogs, emails, and video.
  • Paid Media Specialist – Design and manage paid advertising campaigns across social and web channels.

Analytics & Data-Driven Roles:

  • Web Analytics Specialist – Analyze website and campaign data to optimize digital marketing efforts.
  • Conversion Rate Optimization (CRO) Specialist – Improve website usability and performance to increase sales.
  • Digital Performance Analyst – Track and report on KPIs for digital marketing and e-commerce efforts.

Industries Hiring These Roles:

Graduates can find opportunities across multiple industries, including:

  • Retail & E-Commerce (Amazon, Shopify, fashion brands, online marketplaces)
  • Technology & SaaS (B2B digital marketing, software sales, online services)
  • Advertising & Media Agencies (social media management, campaign execution)
  • Corporate Marketing Departments (finance, healthcare, education, tourism)
  • Entrepreneurship & Freelancing (digital consulting, social media marketing


Entry-level positions in these fields typically start at $55,000 per year, with experienced professionals earning $70,000–$100,000+, depending on specialization, industry, and location. 
Source: Government of Canada Job Bank. 
 

Required fields are indicated by .