DIGT044 - Data-Driven E-Commerce: Metrics for Growth

Course Description

Examines techniques to optimize e-commerce platforms, enhance user experience, and drive sales while improving customer retention. Focuses on online customer engagement, search engine optimization (SEO), and digital advertising strategies to design and implement impactful campaigns.

Course Outline

In this course, you will:

• Gain practical knowledge on configuring and optimizing e-commerce platforms for seamless performance.
• Explore digital advertising strategies to enhance product visibility and drive conversions.
• Investigate consumer behavior to understand how to design experiences that foster engagement and trust.
• Analyze analytics and SEO techniques to improve search visibility and support data-driven decisions.
• Examine strategies to overcome common e-commerce challenges and understand how to scale business growth.

Learner Outcomes

By the end of this course, you will be able to:

• Configure and optimize e-commerce platforms for seamless functionality and user experience.
• Apply digital advertising strategies to increase product visibility and maximize conversions.
• Evaluate consumer behavior to create engaging and trustworthy online shopping experiences.
• Utilize analytics and SEO techniques to improve search rankings and make informed marketing decisions.
• Implement effective strategies to navigate e-commerce challenges and drive business growth.

Applies Towards the Following Certificates

• Digital Sales and E-Commerce Optimization Micro-certificate : Core Courses
• Global Workforce Skills-Specialization in Digital Marketing Certificate : Core Courses