Fiona Prince

In order to realize our ideas – from conceptualization through to actualization – we need to be able to make a case and present it effectively, in language that portrays the depth of our belief in the initiative, and the merits of it coming to fruition, while addressing potential challenges and risks. In this two-day course, you will work through all the phases of business-case development, produce a full draft of a business case, and practise presenting it to decision-makers.

Today, many of us find we are talking through our fingers on keyboards and touch-screens more than we are talking face-to-face and on the phone. This increased need for writing, both in and out of the workplace, requires us to improve our writing skills. Strong writing skills lead to smoother communications and fewer misunderstandings. Whether you write letters, emails, reports, promotional materials, or personal blog and social media posts, the skills and techniques you’ll learn in this course will help you to improve your writing to get your message across.

Strong writing skills lead to smoother communications, fewer misunderstandings, and increased productivity. This four-week online course is designed to teach you plain language principles and techniques that will help make your written communications easy to read and understand. Writing for Business will help you develop confidence in your writing for all business and personal communications

This four-week online course builds on Writing for Business Level 1 with a deep dive into audience analysis, critical thinking, and writing strategies for larger writing tasks in the workplace: articles, briefing notes, business cases, decision-papers, formal correspondence, planning documents, presentations, proposals, and reports. Use document samples within the course or your own content as you learn to adapt your writing style to meet your readers' level of knowledge and content needs. Demonstrations, videos, and hands-on exercises will help you gain confidence in your writing as you draft and polish coherent business documents that will get results.